SEO: Definition, Benefits and How it Works

What is SEO? SEO itself stands for Search Engine Optimization which is an optimization technique for a website so that it occupies the first page of the Google search engine with targeted keywords.

But that is only a small part of the concept of SEO which actually has a lot of benefits for your website or blog. Well, in this article we will describe in simple sentences so that you understand what SEO is and why SEO is important and must be applied to a website or blog.

Get to know SEO

Search Engine Optimization or better known as SEO is a website optimization action that is carried out with the aim of being able to get a top ranking in search results. By getting the best ranking in search results, the potential to get a lot of organic traffic will also be greater.

In addition to functioning to get organic traffic from search results. SEO can also help you get the right traffic. That way you can get organic traffic from search engines that match the purpose of your website.

To be able to get high organic traffic that is on target, you must follow all the rules that have been set by the search engine in this case is Google. You need to know how SEO works and how to understand Google’s algorithm.

How Does SEO Work?

Once you understand what SEO is, the next question that will inevitably arise is how does SEO work? Basically every search engine has a certain algorithm that is useful for determining whether the content is worthy of entering the highest ranking in search results.

This applies to all types of search engines be it Google, Bing, Yahoo and others. But in this case what we will discuss is the algorithm from Google. Because Google is the most used search engine by people around the world. So it is better for us to learn the algorithm from the Google search engine.

Google itself is always updating their algorithm in order to provide relevant search results for all its users. Therefore, you should always know the algorithm updates from Google. Because if you use the old algorithm it will not have any impact on your website.

Why is SEO Important? What are the Benefits of SEO?

SEO is no longer an option to bring in traffic but has become an obligation to apply SEO techniques on the website. So what are the benefits of SEO for your website?

  1. A lot of traffic is generated from the content on the first page

Content can appear in search results alone is not enough. If the content you produce can only appear on page two, three or even higher than that, the chances of getting a lot of traffic from search results will be smaller. Therefore your content must enter on page one of Google in order to get a lot of organic traffic.

  1. Build Your Brand

Most people always do research online before making a purchase. This of course will require business owners to have a good brand so that they can always be found on the internet. One way to improve the quality of your brand is to apply SEO techniques on your website. The more your website appears in search results, the more people will know your website and brand.

Thus the discussion about the meaning of SEO (Search Engine Optimization) complete with how SEO works and what are the benefits of SEO for websites. The hope is that by understanding the basic concepts of SEO, you can develop your business even more.

  1. Your website is easier to find on search engines

Your website will be easier to find on search engines with various keywords. You can get to reach a wider audience by applying SEO techniques to each keyword you target. Of course the targeted keywords must be in accordance with the topic of your website.

  1. Increase Customer Trust

A website that is on the first page of Google with certain keywords will make customers trust your website or brand more than websites that cannot be found on search engines.

  1. Get Leads to Increase Sales

Who knows, a website that is on the first page with targeted keywords can generate leads to increase sales. Because basically customers type a keyword in a google search because they want to find out or need an answer or solution to their problem. Therefore, with your website that can be easily found on the first page of Google (already optimized with SEM) you have a better chance of getting leads than websites that have not been optimized with SEO.

  1. Quality Leads come from SEO

Because people who are looking for products on search engines are people who have interests and needs, so when people who are looking through search engines then enter your website, the closing rate is likely to be higher than people who see ads through social media.

How Do Search Engines Work?

As we know SEO (Search Engine Optimization) is an effort to optimize a website on search engines to get the first rank in search results. The search engines also use certain algorithms to sort websites based on ranking. So we need to understand how to practice SEO by adjusting our website, so that it can be friendly with the algorithm. Therefore we need to know how “How does SEO work?”.

  1. Crawl

Crawling is a process of collecting information from all web pages that are linked to the website. So from one page to another, from one link to another. This process is the initial stage of search engine optimization work. This task is performed by software called crawlers in the Google search engine.

  1. Indexing

After that the next process is indexing. Basically the indexing process is the identification of the words and writings that make the page enter into the search engine database with certain keywords. So after the crawling process, the web crawler will save the information into the database or in the entry list: index. Therefore Crawling and Indexing are two things that cannot be separated in the SEO process on search engines.

  1. Processing

Now this processing is done after the search engine receives a request from the user, for example by typing the keyword “selling a car” in the search engine, then the search engine or search engine performs the process by comparing the keyword “selling a car” into a search query with other web pages from various sites, which have been indexed in search engine databases or search engines.

  1. Calculating Relevancy

On one page, the website must have more number of keywords entered into the search engine. For example, on the keyword or keyword “What is SEO”, the search engine will carry out the process by calculating the relevance or relevance of each website page that has been indexed for each accepted keyword.

  1. Retrieving Result

The last step is to take the most relevant results from keywords or keywords that have been processed previously. Then displayed in the list of search engine results or search engines in the browser. Now the results will be ranked and displayed sequentially, based on the most suitable or most relevant search.

Every year search engines such as Google and Yahoo often update dozens of algorithms related to relevance techniques in displaying search results. All of this is done so that the search results displayed actually display accurate and relevant results according to the keywords being searched for or inputted. Although basically the search system on the search engine / search engine is the same, but what distinguishes it is the relevance algorithm used, which ultimately causes the search engine results on Google, Yahoo, etc. to be slightly different. The algorithms on these search engines ensure that people can get the most relevant information from trusted sources.

Those are some things that can be learned about How Seo Works. You can start implementing SEO from now on because SEO is a very important tool to increase website visibility and can also get a lot of traffic if you are struggling in the business world so that it can bring in many customers or buyers who visit your website.