If you have a website that is used for business, online selling media or also with blog content, but are confused about how to understand the concept of attracting traffic or visitors to our website?. Well, one of them to find out that way is that you have to know about Google Analytics. This Google Analytics application can be accessed through the page http://google.com/analytics/.
Maybe there are many digital entrepreneurs who know about Google Analytics but not many understand about this tool from Google. Because the most difficult part is to understand Google Analytics more deeply because the menu is quite complex so it makes online business people and bloggers find it a little difficult. Therefore, let’s discuss about Google Analytics further.
Google Analytics is a free service from Google that displays visitor statistics on a website. By using Google Analytics, users of this tool can generate reports on website or blog traffic on a daily, weekly, or even monthly basis.
We can also compare the traffic on our website from time to time. To register for Google Analytics, you only need to have a Google account. So Google analytics is a must-have tool for website owners to monitor traffic that enters their website. So far, are you sure you have to have this tool? If not, here are many other features that must be known.
In addition to monitoring website traffic, this platform also provides various data about the performance of a site. Starting from where the traffic sources, popular content, visitor demographic data and others.
By knowing these data, you as a website owner will certainly find it easier to develop your business in the right direction. In addition, this tool can also search for visitor information from search engines, advertisements, email, pay per click networks, and also links in PDF documents.
If you are an advertiser on Google Adwords services, Google Analytics can be useful for analyzing the effectiveness of Google Adwords ads placed on Google. So you can find out what ads and keywords are referring the most to your website pages. That way, it will be easier for you to find keywords for your ad.
In Google Analytics there is also a conversion report. Well the conversion report here is everything you want your website visitors to do. Here we will divide into two conversions, namely macro conversion and micro conversion.
Shorten those macro conversions that have an impact on your business, such as transactions. And this micro-conversion is where the visitor doesn’t have a monetary impact but can be a phase of interaction to increase trust, for example downloading a company profile. The report that you can get from this conversion is to track the process of the transaction, how long does it take? Until through what media?
So Google Analytics is highly recommended for digital entrepreneurs, especially those who use paid traffic as a way to increase revenue, not only that Google Analytics is also recommended for bloggers. With this tool you can use the information obtained from Google Analytics to get to know the characteristics of blog readers. As a result, visitors will feel more comfortable to linger because they get the best experience.