7 Ways to Build Brand Awareness of Your Business

What is meant by brand awareness is the ability of potential buyers or consumers to recognize or remember a brand. In this case, of course, it can include names, images/logos and certain slogans used by market participants to promote their products.

The Role of Brand Awareness

The role of brand awareness in helping brands can be understood by analyzing how brand awareness can create value. Brand awareness becomes a source of other associations, familiarity or liking, commitment, establishing the brand.

The explanation of the four values ​​is as follows:

  1. Brand awareness is another source of association. A brand with high awareness will help the associations stick to the brand because the cruising power of the brand will be very high in the minds of consumers. The current situation shows that a brand with high awareness can create positive associations for other products.
  2. Familiar or liking. If your brand awareness is high, consumers will be very familiar with your brand, and over time it will cause a high sense of liking for your brand. For example, consumers are familiar with Bango soy sauce, a product from Unilever. Because they are used to consuming Bango soy sauce, it creates compatibility and a sense of liking for the brand, which can encourage purchasing decisions.
  3. Considering the brand. The first step in a buying process is to sort out the known brands in a category to decide which brand to buy. Brands with high top of mind have high consideration value. If a brand is not stored in memory, it will not be considered in purchasing decisions.
  4. Substance or commitment. Brand awareness can signify the existence, commitment, and core that is very important for a company. Because a brand with high brand awareness is usually caused by several factors, namely:
  • Advertised widely, so that it is widely known by the public.
  • An existence that has stood the test of time
  • Wide distribution range, making it easier for consumers to get these products.
  • The brand is well managed.

Brand Awareness Level

Brand awareness has several levels from the lowest level (not aware of the brand) to the highest level, namely Top of Mind, which can be described in a pyramid. The brand awareness pyramid from highest to lowest level is as follows:

  • Top of Mind is a brand that is told by consumers for the first time or the first that appears in the minds of consumers, or the brand is the main brand of various brands in the minds of consumers.
  • Brand recall is an unaided recall of a brand.
  • Brand Recognition (brand recognition) is a minimal level of brand awareness, where the introduction of a brand appears again after being reminded through assisted recall.
  • Unware of Brand (not aware of the brand) is the lowest level in the brand awareness pyramid where consumers are not aware of a brand.

7 Ways to Build Your Business Brand Awareness

  1. Social Media
  2. Content Marketing
  3. Video Marketing
  4. Influencer Marketing
  5. Event Marketing
  6. Sponsorship
  7. Merchandise

How to Assess Brand Awareness?

  • Survey

Surveys are one way that is often used to measure brand awareness.

  • View your website analytics

From website analytics, you can observe whether there is an increase or decrease in brand awareness.

  • Social Media

Not only for promotion, you can use social media to measure your brand awareness.

4 Benefits of SEO for Your Online Business

What are the benefits of SEO? Maybe for beginners who are just entering the world of bloggers and internet marketers, they still don’t know what the benefits of SEO are. But before I answer that question, let me explain the meaning of SEO first.

Benefits of SEO for Your Business

SEO stands for Search Engine Optimization, in short SEO is optimizing a page or website so that it can be in the top position in search engine results, one of which is Google. Therefore, because our page or website is at the top rating on search engines, usually it will get the highest number of visitors compared to other websites. So, have you understood it so far? After that you need to know too, “What are the benefits of SEO?”.

What are the Benefits of SEO Optimization

SEO of course is no longer an option for a website page, but it is a mandatory thing for a website. Because SEO is so important for a website. So what are the Benefits of SEO? The following will explain some of the benefits of SEO:

  1. Opportunity to Get Potential Traffic To Website

As previously mentioned, that when our website is in the top position in search engine results, it will certainly get the highest number of visitors compared to other websites. This will certainly provide a great opportunity for us, because the more visitors, of course we will also have potential traffic for our website or page. If the website we have is a business website, of course, our business will continue to grow and the potential visitors will become our potential customers.

But what you need to know is that not all visitors will benefit us. Search engine users will usually search for the product they want by using unique keywords. So they will get the right information or recommendations for what they want. Well if they find the right website with what they are looking for. Of course this is a great opportunity, they will make the website a reference and at the same time will also become your customer. Because of the keywords contained on your website, which are appropriate and relevant to your business.

  1. Brand Awareness Increases

What is Brand Awareness? Brand awareness is the ability of potential customers or customers to recognize or remember a brand. When a brand is increasingly recognized, the intensity of sales will also increase automatically. One way to increase brand awareness is by optimizing the website on search engines or known as SEO techniques.

  1. Increase Income

If what we have is a business website, then this SEO technique is applied properly. Then the results of our website search will appear in the topmost position, of course people who want to buy a product will choose to click on the website that has the highest rating, from there we will definitely get an opinion if the results of our products are sold. After that our brand will also be more famous and many customers who make reference to our website. From there, our income will continue to increase.

  1. Your Website Will Be Easier To Find From Various Keywords

If SEO optimization has been implemented properly, the website will be easier to find from various keywords. We can reach many audiences using various keywords related to our main topic. For example, the main topic of a blog or website is health. There are many keywords related to the beauty that we are targeting. Then we can discuss the symptoms of the disease, how to live a healthy lifestyle, how to cure it, and other topics related to health.

Thus an explanation of the benefits of SEO. What is certain is that with SEO your website will be well optimized in search engine results. Hope it is useful!