Learn the Latest SEO for Beginners (Update 2021)

There is no stopping to learn SEO. Given the ever-changing Google algorithm, SEO strategies must always be updated. Otherwise, it is difficult to compete on the search page.

Of course you don’t want that to happen to your website, do you?

Well, in this article, we invite you to learn SEO according to the latest Google algorithm. What needs to be learned?

For your convenience, we’ve divided this WordPress SEO tutorial into nine main sections:

  • SEO Basic Concepts
  • Website Speed Optimization
  • Website Optimization to be Mobile Friendly
  • Keyword Research
  • Creating Content
  • On-page SEO
  • Technical SEO
  • Off-Page SEO
  • Link Building
  • Factors Affecting Google Ranking

We have sorted from the easiest discussion. So, even if you are a beginner, you will be able to understand it well.

SEO Basic Concepts

To learn SEO you need to understand the basic concepts first. SEO (Search Engine Optimization) is a website optimization step to get a top ranking on Google search pages.

Websites that are in the top position will get a large number of quality visitors for free. In fact, the number 1 position in search engines dominates the click results 10 times.

However, because Google keeps the exact ranking technique secret, we can take a peek at some of the main indicators of SEO. First, Google likes fast websites. Second, Google likes useful and relevant articles. And much more.

Website Speed ​​Optimization

Before entering into various other optimizations, in general learning SEO should start from website optimization to make it faster. Because, speed is one of Google’s ranking factors.

Don’t use assumptions. Check using various tools such as Google PageSpeed ​​Insights or GTMetrix. After getting the results, do the optimization as recommended.

If the problem is on the server, make sure the quality of the hosting and the location of the server is optimal. If there is a configuration error or annoying script, fix it immediately. Don’t forget, always enable compression techniques such as Gzip or Brotli.

Ensuring that your website is well-optimized is a prerequisite for getting optimal results

Website Optimization to be Mobile-Friendly

Smartphone users are increasing and internet access is mostly done from mobile devices. Not making your website mobile friendly is a mistake.

Moreover, mobile-friendly websites are prioritized by Google to appear in the top rankings of search results.

How to do this, you can install a responsive website theme. Not only that, don’t forget to use easy-to-read fonts and provide sufficient whitespace. To be more optimal, use AMP (Accelerated Mobile Pages). And, some other tips.

Keyword Research

Keyword research is no less important when learning SEO. Creating content without keyword research is a mistake. Because, keyword research helps you understand what internet users need today.

Some things to consider when doing keyword research are:

Search Volume which shows how many keywords are typed in Google when doing a search. Keyword Difficulty to understand the difficulty level of a keyword is on the first page of search engines.

In addition, there is Keyword Suggestion which is useful for finding keywords that have the same intent. Search results are also important to analyze how competitors can rank at the top.

By doing keyword research, you will know what is best for your website content.

Creating Content

Creating content is a stage in learning SEO after keyword research is done.

To be able to produce quality content there are several conditions that must be met:

First, make sure your content is relevant to the needs of your readers. Otherwise, your blog/website may not be visited. Second, create content that is unique and has a good search volume. Third, provide correct/valid information from reliable sources.

There are many other tips that you can use to make your website articles stand out from the rest.

On-page SEO

More deeply when learning SEO, you must understand On Page SEO. This is an optimization effort that emphasizes improving the internal factors of a website.

Some of these optimization steps are the use of proper permalinks because this is what defines the content of your content. Another tip is to write meta titles and meta descriptions that are relevant to the content but not truncated in search results.

Regarding content, On Page SEO also makes efforts to arrange headings and subheadings correctly and place keywords correctly.

Other On Page SEO optimization efforts are still quite a lot. So, make sure you understand it and use it in your website.

Off-Page SEO

In contrast to On Page SEO, Off Page SEO optimization steps emphasize efforts outside the website itself.

When learning SEO to do Off Page optimization, here are the things you need to pay attention to:

First, get a Brand Mention. This is an effective way to get quality traffic. Google also considers websites that get mentions in the media to get top rankings.

Then, create a Google My Business profile that will make it easier for consumers to find information about your business description, address, hours of operation, photos of your business.

Some other Off Page optimization efforts such as reviews and social media sharing you also need to do properly.

Link Building

Being a part of Off Page SEO, you should not forget about Link Building when learning SEO. Link building is an effort to get links from other websites that point to your website.

Some of the efforts you can do when doing link building are:

Try to get lots of Referring Links to show your website as a credible source of information. In addition to the number, make sure the links you get have relevance to the topic.

Two things are not enough, you also need to build Domain Authority, pay attention to the type of link whether DoFollow or NoFollow, and much more.

Local SEO

There is one more discussion when learning SEO. Especially, if the local market is the target of your business, namely Local SEO.

Local SEO is an effort to always bring up your website in the top rankings on local search engine searches. This step is important considering that 46% of searches are done locally and 29% of them end in a purchase.

Actually, local SEO techniques use almost all of the general SEO techniques above. The difference is, focus on the local market. So you’ll keep building Google My Business, doing keyword research, and more.

Factors Affecting Google Ranking

There are more than 200 factors that Google uses to determine a website’s ranking in search results.

So, don’t be surprised if the competition on the first page of Google is very tight. Google deliberately has hundreds of rating factors to be fair and prevent manipulation.

But luckily, you don’t have to meet hundreds of Google Ranking factors to get first place in search results. You just need to focus on a few key factors. What are they?

Conclusion

How? Learning SEO is easy, right?

While there’s a lot to understand, with the right steps you’ll get the hang of it quickly. Of course it must be supported by a lot of practice and record the findings on your website.

Again, the most important thing about learning SEO is never to stop.

SEO is an optimization effort that must be done continuously to get the best results. And, we believe, you can do it.

Well, what are you waiting for? Use the knowledge you already have to make your website rank one. Good luck!

SEO: Definition, Benefits and How it Works

What is SEO? SEO itself stands for Search Engine Optimization which is an optimization technique for a website so that it occupies the first page of the Google search engine with targeted keywords.

But that is only a small part of the concept of SEO which actually has a lot of benefits for your website or blog. Well, in this article we will describe in simple sentences so that you understand what SEO is and why SEO is important and must be applied to a website or blog.

Get to know SEO

Search Engine Optimization or better known as SEO is a website optimization action that is carried out with the aim of being able to get a top ranking in search results. By getting the best ranking in search results, the potential to get a lot of organic traffic will also be greater.

In addition to functioning to get organic traffic from search results. SEO can also help you get the right traffic. That way you can get organic traffic from search engines that match the purpose of your website.

To be able to get high organic traffic that is on target, you must follow all the rules that have been set by the search engine in this case is Google. You need to know how SEO works and how to understand Google’s algorithm.

How Does SEO Work?

Once you understand what SEO is, the next question that will inevitably arise is how does SEO work? Basically every search engine has a certain algorithm that is useful for determining whether the content is worthy of entering the highest ranking in search results.

This applies to all types of search engines be it Google, Bing, Yahoo and others. But in this case what we will discuss is the algorithm from Google. Because Google is the most used search engine by people around the world. So it is better for us to learn the algorithm from the Google search engine.

Google itself is always updating their algorithm in order to provide relevant search results for all its users. Therefore, you should always know the algorithm updates from Google. Because if you use the old algorithm it will not have any impact on your website.

Why is SEO Important? What are the Benefits of SEO?

SEO is no longer an option to bring in traffic but has become an obligation to apply SEO techniques on the website. So what are the benefits of SEO for your website?

  1. A lot of traffic is generated from the content on the first page

Content can appear in search results alone is not enough. If the content you produce can only appear on page two, three or even higher than that, the chances of getting a lot of traffic from search results will be smaller. Therefore your content must enter on page one of Google in order to get a lot of organic traffic.

  1. Build Your Brand

Most people always do research online before making a purchase. This of course will require business owners to have a good brand so that they can always be found on the internet. One way to improve the quality of your brand is to apply SEO techniques on your website. The more your website appears in search results, the more people will know your website and brand.

Thus the discussion about the meaning of SEO (Search Engine Optimization) complete with how SEO works and what are the benefits of SEO for websites. The hope is that by understanding the basic concepts of SEO, you can develop your business even more.

  1. Your website is easier to find on search engines

Your website will be easier to find on search engines with various keywords. You can get to reach a wider audience by applying SEO techniques to each keyword you target. Of course the targeted keywords must be in accordance with the topic of your website.

  1. Increase Customer Trust

A website that is on the first page of Google with certain keywords will make customers trust your website or brand more than websites that cannot be found on search engines.

  1. Get Leads to Increase Sales

Who knows, a website that is on the first page with targeted keywords can generate leads to increase sales. Because basically customers type a keyword in a google search because they want to find out or need an answer or solution to their problem. Therefore, with your website that can be easily found on the first page of Google (already optimized with SEM) you have a better chance of getting leads than websites that have not been optimized with SEO.

  1. Quality Leads come from SEO

Because people who are looking for products on search engines are people who have interests and needs, so when people who are looking through search engines then enter your website, the closing rate is likely to be higher than people who see ads through social media.

4 Benefits of SEO for Your Online Business

What are the benefits of SEO? Maybe for beginners who are just entering the world of bloggers and internet marketers, they still don’t know what the benefits of SEO are. But before I answer that question, let me explain the meaning of SEO first.

Benefits of SEO for Your Business

SEO stands for Search Engine Optimization, in short SEO is optimizing a page or website so that it can be in the top position in search engine results, one of which is Google. Therefore, because our page or website is at the top rating on search engines, usually it will get the highest number of visitors compared to other websites. So, have you understood it so far? After that you need to know too, “What are the benefits of SEO?”.

What are the Benefits of SEO Optimization

SEO of course is no longer an option for a website page, but it is a mandatory thing for a website. Because SEO is so important for a website. So what are the Benefits of SEO? The following will explain some of the benefits of SEO:

  1. Opportunity to Get Potential Traffic To Website

As previously mentioned, that when our website is in the top position in search engine results, it will certainly get the highest number of visitors compared to other websites. This will certainly provide a great opportunity for us, because the more visitors, of course we will also have potential traffic for our website or page. If the website we have is a business website, of course, our business will continue to grow and the potential visitors will become our potential customers.

But what you need to know is that not all visitors will benefit us. Search engine users will usually search for the product they want by using unique keywords. So they will get the right information or recommendations for what they want. Well if they find the right website with what they are looking for. Of course this is a great opportunity, they will make the website a reference and at the same time will also become your customer. Because of the keywords contained on your website, which are appropriate and relevant to your business.

  1. Brand Awareness Increases

What is Brand Awareness? Brand awareness is the ability of potential customers or customers to recognize or remember a brand. When a brand is increasingly recognized, the intensity of sales will also increase automatically. One way to increase brand awareness is by optimizing the website on search engines or known as SEO techniques.

  1. Increase Income

If what we have is a business website, then this SEO technique is applied properly. Then the results of our website search will appear in the topmost position, of course people who want to buy a product will choose to click on the website that has the highest rating, from there we will definitely get an opinion if the results of our products are sold. After that our brand will also be more famous and many customers who make reference to our website. From there, our income will continue to increase.

  1. Your Website Will Be Easier To Find From Various Keywords

If SEO optimization has been implemented properly, the website will be easier to find from various keywords. We can reach many audiences using various keywords related to our main topic. For example, the main topic of a blog or website is health. There are many keywords related to the beauty that we are targeting. Then we can discuss the symptoms of the disease, how to live a healthy lifestyle, how to cure it, and other topics related to health.

Thus an explanation of the benefits of SEO. What is certain is that with SEO your website will be well optimized in search engine results. Hope it is useful!

Google Analytics: Tools for Displaying Your Website Statistics

If you have a website that is used for business, online selling media or also with blog content, but are confused about how to understand the concept of attracting traffic or visitors to our website?. Well, one of them to find out that way is that you have to know about Google Analytics. This Google Analytics application can be accessed through the page http://google.com/analytics/.

Maybe there are many digital entrepreneurs who know about Google Analytics but not many understand about this tool from Google. Because the most difficult part is to understand Google Analytics more deeply because the menu is quite complex so it makes online business people and bloggers find it a little difficult. Therefore, let’s discuss about Google Analytics further.

Google Analytics is a free service from Google that displays visitor statistics on a website. By using Google Analytics, users of this tool can generate reports on website or blog traffic on a daily, weekly, or even monthly basis.

We can also compare the traffic on our website from time to time. To register for Google Analytics, you only need to have a Google account. So Google analytics is a must-have tool for website owners to monitor traffic that enters their website. So far, are you sure you have to have this tool? If not, here are many other features that must be known.

In addition to monitoring website traffic, this platform also provides various data about the performance of a site. Starting from where the traffic sources, popular content, visitor demographic data and others.

By knowing these data, you as a website owner will certainly find it easier to develop your business in the right direction. In addition, this tool can also search for visitor information from search engines, advertisements, email, pay per click networks, and also links in PDF documents.

If you are an advertiser on Google Adwords services, Google Analytics can be useful for analyzing the effectiveness of Google Adwords ads placed on Google. So you can find out what ads and keywords are referring the most to your website pages. That way, it will be easier for you to find keywords for your ad.

In Google Analytics there is also a conversion report. Well the conversion report here is everything you want your website visitors to do. Here we will divide into two conversions, namely macro conversion and micro conversion.

Shorten those macro conversions that have an impact on your business, such as transactions. And this micro-conversion is where the visitor doesn’t have a monetary impact but can be a phase of interaction to increase trust, for example downloading a company profile. The report that you can get from this conversion is to track the process of the transaction, how long does it take? Until through what media?

For an online business, how does performance effectiveness on the cart work? What products are often added to the cart? Google Analytics to find out all the activities that occur on our website uses tracking javascript that is inserted on the website.

So Google Analytics is highly recommended for digital entrepreneurs, especially those who use paid traffic as a way to increase revenue, not only that Google Analytics is also recommended for bloggers. With this tool you can use the information obtained from Google Analytics to get to know the characteristics of blog readers. As a result, visitors will feel more comfortable to linger because they get the best experience.

How Do Search Engines Work?

As we know SEO (Search Engine Optimization) is an effort to optimize a website on search engines to get the first rank in search results. The search engines also use certain algorithms to sort websites based on ranking. So we need to understand how to practice SEO by adjusting our website, so that it can be friendly with the algorithm. Therefore we need to know how “How does SEO work?”.

  1. Crawl

Crawling is a process of collecting information from all web pages that are linked to the website. So from one page to another, from one link to another. This process is the initial stage of search engine optimization work. This task is performed by software called crawlers in the Google search engine.

  1. Indexing

After that the next process is indexing. Basically the indexing process is the identification of the words and writings that make the page enter into the search engine database with certain keywords. So after the crawling process, the web crawler will save the information into the database or in the entry list: index. Therefore Crawling and Indexing are two things that cannot be separated in the SEO process on search engines.

  1. Processing

Now this processing is done after the search engine receives a request from the user, for example by typing the keyword “selling a car” in the search engine, then the search engine or search engine performs the process by comparing the keyword “selling a car” into a search query with other web pages from various sites, which have been indexed in search engine databases or search engines.

  1. Calculating Relevancy

On one page, the website must have more number of keywords entered into the search engine. For example, on the keyword or keyword “What is SEO”, the search engine will carry out the process by calculating the relevance or relevance of each website page that has been indexed for each accepted keyword.

  1. Retrieving Result

The last step is to take the most relevant results from keywords or keywords that have been processed previously. Then displayed in the list of search engine results or search engines in the browser. Now the results will be ranked and displayed sequentially, based on the most suitable or most relevant search.

Every year search engines such as Google and Yahoo often update dozens of algorithms related to relevance techniques in displaying search results. All of this is done so that the search results displayed actually display accurate and relevant results according to the keywords being searched for or inputted. Although basically the search system on the search engine / search engine is the same, but what distinguishes it is the relevance algorithm used, which ultimately causes the search engine results on Google, Yahoo, etc. to be slightly different. The algorithms on these search engines ensure that people can get the most relevant information from trusted sources.

Those are some things that can be learned about How Seo Works. You can start implementing SEO from now on because SEO is a very important tool to increase website visibility and can also get a lot of traffic if you are struggling in the business world so that it can bring in many customers or buyers who visit your website.

How Important is SEO for Your Website

Search Engine Optimization or SEO is an effort to optimize websites to get top rankings in search results. By ranking highly in search results, your potential for organic traffic increases.

Apart from generating high organic traffic, SEO will also help you get the right traffic. So you don’t just focus on high traffic, but also the right traffic according to the main purpose of your website.

To be able to get high traffic that is right on target, you need to follow the rules that have been determined by search engines, in this case Google. You need to know how SEO works, Google algorithms, and key SEO indicators. You will learn all of them in later chapters below.

Why is SEO important for websites?

Since the existence of search engines such as Google, almost everyone searches for information online through search engines. From data published by Google, websites that rank first to third get a total cumulative click of more than 50 percent. The first rank alone received more than 20 percent.

This shows how important SEO is for your website, with the help of SEO you can get thousands to tens of thousands of visitors per day. More than that, visitors from search engines are people who are hungry for information and want to buy products. If you have an online business, visitors from search engines will have the greatest conversion rates.

SEO is part of inbound marketing which is a modern marketing technique in the digital era. Inbound marketing, including SEO, is a marketing method that costs the least compared to traditional marketing techniques.

Main Goals of SEO

Whereas the main purpose of SEO, which we can see and understand from the clear understanding and definition of what SEO is on the Indonesian Wikipedia, is related to traffic, which is to focus on increasing traffic.

The main SEO goals are the following:

Increase Traffic Volume of Internet User Visits

So that as many visitors as possible come to our website by being the most clicked. As Google emphasizes that web pages that have better content and accurate SEO techniques work, will get high rankings.

Improving the Quality of Traffic for Your Prospective Consumers' Product or Service Visits

As many of these visitors as possible are visitors who are targeted according to the keywords you will choose, so that traffic / visitor traffic / visits that come really need and are looking for what you have to offer on your site. This creates quality traffic to your site.

Maintaining Both Types of Traffic Above Continuously

As you understand, with the right keyword research and a good SEO process, good search rankings are achieved, then the three main SEO goals above will be easily achieved.

What should you learn?

There are several main components in SEO, these components will consider how good your website is SEO. This section is also what determines the order of ranking in search engine search results.

Here’s what you need to learn to master SEO:

Optimizing web pages
Keyword research
Analyze the competition
Creating optimized content
Build popularity, links and reputation
Carry out audits of SEO performance