7 Ways to Build Brand Awareness of Your Business

What is meant by brand awareness is the ability of potential buyers or consumers to recognize or remember a brand. In this case, of course, it can include names, images/logos and certain slogans used by market participants to promote their products.

The Role of Brand Awareness

The role of brand awareness in helping brands can be understood by analyzing how brand awareness can create value. Brand awareness becomes a source of other associations, familiarity or liking, commitment, establishing the brand.

The explanation of the four values ​​is as follows:

  1. Brand awareness is another source of association. A brand with high awareness will help the associations stick to the brand because the cruising power of the brand will be very high in the minds of consumers. The current situation shows that a brand with high awareness can create positive associations for other products.
  2. Familiar or liking. If your brand awareness is high, consumers will be very familiar with your brand, and over time it will cause a high sense of liking for your brand. For example, consumers are familiar with Bango soy sauce, a product from Unilever. Because they are used to consuming Bango soy sauce, it creates compatibility and a sense of liking for the brand, which can encourage purchasing decisions.
  3. Considering the brand. The first step in a buying process is to sort out the known brands in a category to decide which brand to buy. Brands with high top of mind have high consideration value. If a brand is not stored in memory, it will not be considered in purchasing decisions.
  4. Substance or commitment. Brand awareness can signify the existence, commitment, and core that is very important for a company. Because a brand with high brand awareness is usually caused by several factors, namely:
  • Advertised widely, so that it is widely known by the public.
  • An existence that has stood the test of time
  • Wide distribution range, making it easier for consumers to get these products.
  • The brand is well managed.

Brand Awareness Level

Brand awareness has several levels from the lowest level (not aware of the brand) to the highest level, namely Top of Mind, which can be described in a pyramid. The brand awareness pyramid from highest to lowest level is as follows:

  • Top of Mind is a brand that is told by consumers for the first time or the first that appears in the minds of consumers, or the brand is the main brand of various brands in the minds of consumers.
  • Brand recall is an unaided recall of a brand.
  • Brand Recognition (brand recognition) is a minimal level of brand awareness, where the introduction of a brand appears again after being reminded through assisted recall.
  • Unware of Brand (not aware of the brand) is the lowest level in the brand awareness pyramid where consumers are not aware of a brand.

7 Ways to Build Your Business Brand Awareness

  1. Social Media
  2. Content Marketing
  3. Video Marketing
  4. Influencer Marketing
  5. Event Marketing
  6. Sponsorship
  7. Merchandise

How to Assess Brand Awareness?

  • Survey

Surveys are one way that is often used to measure brand awareness.

  • View your website analytics

From website analytics, you can observe whether there is an increase or decrease in brand awareness.

  • Social Media

Not only for promotion, you can use social media to measure your brand awareness.

5 Advantages of Facebook Ads for Your Marketing Business

Facebook Ads is a Facebook advertising service site that will help your fan page or business website. Where will your fanpage or business website be promoted according to the target business consumers you want.

Here are 5 advantages of Facebook Ads for your business:

1. Have a Fantastic Target Consumer

Facebook offers a number of targets that can be said to be large for your business. So you can show ads to the audience you have targeted.

These targets can be based on geographic targeting, age range, interests, gender and more available.

Facebook’s power editor tool makes it easy for you to promote your social media ads. Equipped with user-friendly features, these features will help you to prepare your ad campaign.

You can also embed tracking features into your account page to target customers. You can find out what products people are interested in.

2. Can Analyze Situations

When you manage your Facebook fanpage, you can see the activities on your homepage.

From these homepages, you can adjust the promotion as needed.

You can analyze the character of the person who will be the target of your business promotion. Yes, even without you analyzing it, Facebook’s sophistication is far more capable of analyzing it.

3. Improve Brand

Facebook users will always see notifications on their homepage several times per day. Well, that’s why you have to be careful to make your brand with the best possible branding.

Even if fewer people will click on your business fan page, the visibility of the ad will still help you build trust. Be careful to see opportunities to build good branding for your account.

4. Sell Without Distance Limit

Well, the next benefit of Facebook Ads is that you can promote your business freely. Without being limited by any distance, as far as you can promote your brand.

You are also not limited by time. Everything becomes more flexible by using Facebook Ads.

5. The Right Promotion Target

The last benefit is the most important, using Facebook Ads you can understand the target of your promotion. Because in Facebook Ads, you can promote your business with your audience.

For example, if you want to promote a cosmetic brand, Facebook will automatically promote it to a female audience. If you promote strong drugs, the target audience will be men.

At least these 5 advantages are the reasons why you should use Facebook Ads for Business.