Learn the Latest SEO for Beginners (Update 2021)

There is no stopping to learn SEO. Given the ever-changing Google algorithm, SEO strategies must always be updated. Otherwise, it is difficult to compete on the search page.

Of course you don’t want that to happen to your website, do you?

Well, in this article, we invite you to learn SEO according to the latest Google algorithm. What needs to be learned?

For your convenience, we’ve divided this WordPress SEO tutorial into nine main sections:

  • SEO Basic Concepts
  • Website Speed Optimization
  • Website Optimization to be Mobile Friendly
  • Keyword Research
  • Creating Content
  • On-page SEO
  • Technical SEO
  • Off-Page SEO
  • Link Building
  • Factors Affecting Google Ranking

We have sorted from the easiest discussion. So, even if you are a beginner, you will be able to understand it well.

SEO Basic Concepts

To learn SEO you need to understand the basic concepts first. SEO (Search Engine Optimization) is a website optimization step to get a top ranking on Google search pages.

Websites that are in the top position will get a large number of quality visitors for free. In fact, the number 1 position in search engines dominates the click results 10 times.

However, because Google keeps the exact ranking technique secret, we can take a peek at some of the main indicators of SEO. First, Google likes fast websites. Second, Google likes useful and relevant articles. And much more.

Website Speed ​​Optimization

Before entering into various other optimizations, in general learning SEO should start from website optimization to make it faster. Because, speed is one of Google’s ranking factors.

Don’t use assumptions. Check using various tools such as Google PageSpeed ​​Insights or GTMetrix. After getting the results, do the optimization as recommended.

If the problem is on the server, make sure the quality of the hosting and the location of the server is optimal. If there is a configuration error or annoying script, fix it immediately. Don’t forget, always enable compression techniques such as Gzip or Brotli.

Ensuring that your website is well-optimized is a prerequisite for getting optimal results

Website Optimization to be Mobile-Friendly

Smartphone users are increasing and internet access is mostly done from mobile devices. Not making your website mobile friendly is a mistake.

Moreover, mobile-friendly websites are prioritized by Google to appear in the top rankings of search results.

How to do this, you can install a responsive website theme. Not only that, don’t forget to use easy-to-read fonts and provide sufficient whitespace. To be more optimal, use AMP (Accelerated Mobile Pages). And, some other tips.

Keyword Research

Keyword research is no less important when learning SEO. Creating content without keyword research is a mistake. Because, keyword research helps you understand what internet users need today.

Some things to consider when doing keyword research are:

Search Volume which shows how many keywords are typed in Google when doing a search. Keyword Difficulty to understand the difficulty level of a keyword is on the first page of search engines.

In addition, there is Keyword Suggestion which is useful for finding keywords that have the same intent. Search results are also important to analyze how competitors can rank at the top.

By doing keyword research, you will know what is best for your website content.

Creating Content

Creating content is a stage in learning SEO after keyword research is done.

To be able to produce quality content there are several conditions that must be met:

First, make sure your content is relevant to the needs of your readers. Otherwise, your blog/website may not be visited. Second, create content that is unique and has a good search volume. Third, provide correct/valid information from reliable sources.

There are many other tips that you can use to make your website articles stand out from the rest.

On-page SEO

More deeply when learning SEO, you must understand On Page SEO. This is an optimization effort that emphasizes improving the internal factors of a website.

Some of these optimization steps are the use of proper permalinks because this is what defines the content of your content. Another tip is to write meta titles and meta descriptions that are relevant to the content but not truncated in search results.

Regarding content, On Page SEO also makes efforts to arrange headings and subheadings correctly and place keywords correctly.

Other On Page SEO optimization efforts are still quite a lot. So, make sure you understand it and use it in your website.

Off-Page SEO

In contrast to On Page SEO, Off Page SEO optimization steps emphasize efforts outside the website itself.

When learning SEO to do Off Page optimization, here are the things you need to pay attention to:

First, get a Brand Mention. This is an effective way to get quality traffic. Google also considers websites that get mentions in the media to get top rankings.

Then, create a Google My Business profile that will make it easier for consumers to find information about your business description, address, hours of operation, photos of your business.

Some other Off Page optimization efforts such as reviews and social media sharing you also need to do properly.

Link Building

Being a part of Off Page SEO, you should not forget about Link Building when learning SEO. Link building is an effort to get links from other websites that point to your website.

Some of the efforts you can do when doing link building are:

Try to get lots of Referring Links to show your website as a credible source of information. In addition to the number, make sure the links you get have relevance to the topic.

Two things are not enough, you also need to build Domain Authority, pay attention to the type of link whether DoFollow or NoFollow, and much more.

Local SEO

There is one more discussion when learning SEO. Especially, if the local market is the target of your business, namely Local SEO.

Local SEO is an effort to always bring up your website in the top rankings on local search engine searches. This step is important considering that 46% of searches are done locally and 29% of them end in a purchase.

Actually, local SEO techniques use almost all of the general SEO techniques above. The difference is, focus on the local market. So you’ll keep building Google My Business, doing keyword research, and more.

Factors Affecting Google Ranking

There are more than 200 factors that Google uses to determine a website’s ranking in search results.

So, don’t be surprised if the competition on the first page of Google is very tight. Google deliberately has hundreds of rating factors to be fair and prevent manipulation.

But luckily, you don’t have to meet hundreds of Google Ranking factors to get first place in search results. You just need to focus on a few key factors. What are they?

Conclusion

How? Learning SEO is easy, right?

While there’s a lot to understand, with the right steps you’ll get the hang of it quickly. Of course it must be supported by a lot of practice and record the findings on your website.

Again, the most important thing about learning SEO is never to stop.

SEO is an optimization effort that must be done continuously to get the best results. And, we believe, you can do it.

Well, what are you waiting for? Use the knowledge you already have to make your website rank one. Good luck!

7 Ways to Build Brand Awareness of Your Business

What is meant by brand awareness is the ability of potential buyers or consumers to recognize or remember a brand. In this case, of course, it can include names, images/logos and certain slogans used by market participants to promote their products.

The Role of Brand Awareness

The role of brand awareness in helping brands can be understood by analyzing how brand awareness can create value. Brand awareness becomes a source of other associations, familiarity or liking, commitment, establishing the brand.

The explanation of the four values ​​is as follows:

  1. Brand awareness is another source of association. A brand with high awareness will help the associations stick to the brand because the cruising power of the brand will be very high in the minds of consumers. The current situation shows that a brand with high awareness can create positive associations for other products.
  2. Familiar or liking. If your brand awareness is high, consumers will be very familiar with your brand, and over time it will cause a high sense of liking for your brand. For example, consumers are familiar with Bango soy sauce, a product from Unilever. Because they are used to consuming Bango soy sauce, it creates compatibility and a sense of liking for the brand, which can encourage purchasing decisions.
  3. Considering the brand. The first step in a buying process is to sort out the known brands in a category to decide which brand to buy. Brands with high top of mind have high consideration value. If a brand is not stored in memory, it will not be considered in purchasing decisions.
  4. Substance or commitment. Brand awareness can signify the existence, commitment, and core that is very important for a company. Because a brand with high brand awareness is usually caused by several factors, namely:
  • Advertised widely, so that it is widely known by the public.
  • An existence that has stood the test of time
  • Wide distribution range, making it easier for consumers to get these products.
  • The brand is well managed.

Brand Awareness Level

Brand awareness has several levels from the lowest level (not aware of the brand) to the highest level, namely Top of Mind, which can be described in a pyramid. The brand awareness pyramid from highest to lowest level is as follows:

  • Top of Mind is a brand that is told by consumers for the first time or the first that appears in the minds of consumers, or the brand is the main brand of various brands in the minds of consumers.
  • Brand recall is an unaided recall of a brand.
  • Brand Recognition (brand recognition) is a minimal level of brand awareness, where the introduction of a brand appears again after being reminded through assisted recall.
  • Unware of Brand (not aware of the brand) is the lowest level in the brand awareness pyramid where consumers are not aware of a brand.

7 Ways to Build Your Business Brand Awareness

  1. Social Media
  2. Content Marketing
  3. Video Marketing
  4. Influencer Marketing
  5. Event Marketing
  6. Sponsorship
  7. Merchandise

How to Assess Brand Awareness?

  • Survey

Surveys are one way that is often used to measure brand awareness.

  • View your website analytics

From website analytics, you can observe whether there is an increase or decrease in brand awareness.

  • Social Media

Not only for promotion, you can use social media to measure your brand awareness.

5 Advantages of Facebook Ads for Your Marketing Business

Facebook Ads is a Facebook advertising service site that will help your fan page or business website. Where will your fanpage or business website be promoted according to the target business consumers you want.

Here are 5 advantages of Facebook Ads for your business:

1. Have a Fantastic Target Consumer

Facebook offers a number of targets that can be said to be large for your business. So you can show ads to the audience you have targeted.

These targets can be based on geographic targeting, age range, interests, gender and more available.

Facebook’s power editor tool makes it easy for you to promote your social media ads. Equipped with user-friendly features, these features will help you to prepare your ad campaign.

You can also embed tracking features into your account page to target customers. You can find out what products people are interested in.

2. Can Analyze Situations

When you manage your Facebook fanpage, you can see the activities on your homepage.

From these homepages, you can adjust the promotion as needed.

You can analyze the character of the person who will be the target of your business promotion. Yes, even without you analyzing it, Facebook’s sophistication is far more capable of analyzing it.

3. Improve Brand

Facebook users will always see notifications on their homepage several times per day. Well, that’s why you have to be careful to make your brand with the best possible branding.

Even if fewer people will click on your business fan page, the visibility of the ad will still help you build trust. Be careful to see opportunities to build good branding for your account.

4. Sell Without Distance Limit

Well, the next benefit of Facebook Ads is that you can promote your business freely. Without being limited by any distance, as far as you can promote your brand.

You are also not limited by time. Everything becomes more flexible by using Facebook Ads.

5. The Right Promotion Target

The last benefit is the most important, using Facebook Ads you can understand the target of your promotion. Because in Facebook Ads, you can promote your business with your audience.

For example, if you want to promote a cosmetic brand, Facebook will automatically promote it to a female audience. If you promote strong drugs, the target audience will be men.

At least these 5 advantages are the reasons why you should use Facebook Ads for Business.

SEO: Definition, Benefits and How it Works

What is SEO? SEO itself stands for Search Engine Optimization which is an optimization technique for a website so that it occupies the first page of the Google search engine with targeted keywords.

But that is only a small part of the concept of SEO which actually has a lot of benefits for your website or blog. Well, in this article we will describe in simple sentences so that you understand what SEO is and why SEO is important and must be applied to a website or blog.

Get to know SEO

Search Engine Optimization or better known as SEO is a website optimization action that is carried out with the aim of being able to get a top ranking in search results. By getting the best ranking in search results, the potential to get a lot of organic traffic will also be greater.

In addition to functioning to get organic traffic from search results. SEO can also help you get the right traffic. That way you can get organic traffic from search engines that match the purpose of your website.

To be able to get high organic traffic that is on target, you must follow all the rules that have been set by the search engine in this case is Google. You need to know how SEO works and how to understand Google’s algorithm.

How Does SEO Work?

Once you understand what SEO is, the next question that will inevitably arise is how does SEO work? Basically every search engine has a certain algorithm that is useful for determining whether the content is worthy of entering the highest ranking in search results.

This applies to all types of search engines be it Google, Bing, Yahoo and others. But in this case what we will discuss is the algorithm from Google. Because Google is the most used search engine by people around the world. So it is better for us to learn the algorithm from the Google search engine.

Google itself is always updating their algorithm in order to provide relevant search results for all its users. Therefore, you should always know the algorithm updates from Google. Because if you use the old algorithm it will not have any impact on your website.

Why is SEO Important? What are the Benefits of SEO?

SEO is no longer an option to bring in traffic but has become an obligation to apply SEO techniques on the website. So what are the benefits of SEO for your website?

  1. A lot of traffic is generated from the content on the first page

Content can appear in search results alone is not enough. If the content you produce can only appear on page two, three or even higher than that, the chances of getting a lot of traffic from search results will be smaller. Therefore your content must enter on page one of Google in order to get a lot of organic traffic.

  1. Build Your Brand

Most people always do research online before making a purchase. This of course will require business owners to have a good brand so that they can always be found on the internet. One way to improve the quality of your brand is to apply SEO techniques on your website. The more your website appears in search results, the more people will know your website and brand.

Thus the discussion about the meaning of SEO (Search Engine Optimization) complete with how SEO works and what are the benefits of SEO for websites. The hope is that by understanding the basic concepts of SEO, you can develop your business even more.

  1. Your website is easier to find on search engines

Your website will be easier to find on search engines with various keywords. You can get to reach a wider audience by applying SEO techniques to each keyword you target. Of course the targeted keywords must be in accordance with the topic of your website.

  1. Increase Customer Trust

A website that is on the first page of Google with certain keywords will make customers trust your website or brand more than websites that cannot be found on search engines.

  1. Get Leads to Increase Sales

Who knows, a website that is on the first page with targeted keywords can generate leads to increase sales. Because basically customers type a keyword in a google search because they want to find out or need an answer or solution to their problem. Therefore, with your website that can be easily found on the first page of Google (already optimized with SEM) you have a better chance of getting leads than websites that have not been optimized with SEO.

  1. Quality Leads come from SEO

Because people who are looking for products on search engines are people who have interests and needs, so when people who are looking through search engines then enter your website, the closing rate is likely to be higher than people who see ads through social media.

4 Benefits of SEO for Your Online Business

What are the benefits of SEO? Maybe for beginners who are just entering the world of bloggers and internet marketers, they still don’t know what the benefits of SEO are. But before I answer that question, let me explain the meaning of SEO first.

Benefits of SEO for Your Business

SEO stands for Search Engine Optimization, in short SEO is optimizing a page or website so that it can be in the top position in search engine results, one of which is Google. Therefore, because our page or website is at the top rating on search engines, usually it will get the highest number of visitors compared to other websites. So, have you understood it so far? After that you need to know too, “What are the benefits of SEO?”.

What are the Benefits of SEO Optimization

SEO of course is no longer an option for a website page, but it is a mandatory thing for a website. Because SEO is so important for a website. So what are the Benefits of SEO? The following will explain some of the benefits of SEO:

  1. Opportunity to Get Potential Traffic To Website

As previously mentioned, that when our website is in the top position in search engine results, it will certainly get the highest number of visitors compared to other websites. This will certainly provide a great opportunity for us, because the more visitors, of course we will also have potential traffic for our website or page. If the website we have is a business website, of course, our business will continue to grow and the potential visitors will become our potential customers.

But what you need to know is that not all visitors will benefit us. Search engine users will usually search for the product they want by using unique keywords. So they will get the right information or recommendations for what they want. Well if they find the right website with what they are looking for. Of course this is a great opportunity, they will make the website a reference and at the same time will also become your customer. Because of the keywords contained on your website, which are appropriate and relevant to your business.

  1. Brand Awareness Increases

What is Brand Awareness? Brand awareness is the ability of potential customers or customers to recognize or remember a brand. When a brand is increasingly recognized, the intensity of sales will also increase automatically. One way to increase brand awareness is by optimizing the website on search engines or known as SEO techniques.

  1. Increase Income

If what we have is a business website, then this SEO technique is applied properly. Then the results of our website search will appear in the topmost position, of course people who want to buy a product will choose to click on the website that has the highest rating, from there we will definitely get an opinion if the results of our products are sold. After that our brand will also be more famous and many customers who make reference to our website. From there, our income will continue to increase.

  1. Your Website Will Be Easier To Find From Various Keywords

If SEO optimization has been implemented properly, the website will be easier to find from various keywords. We can reach many audiences using various keywords related to our main topic. For example, the main topic of a blog or website is health. There are many keywords related to the beauty that we are targeting. Then we can discuss the symptoms of the disease, how to live a healthy lifestyle, how to cure it, and other topics related to health.

Thus an explanation of the benefits of SEO. What is certain is that with SEO your website will be well optimized in search engine results. Hope it is useful!