Google Analytics: Tools for Displaying Your Website Statistics

If you have a website that is used for business, online selling media or also with blog content, but are confused about how to understand the concept of attracting traffic or visitors to our website?. Well, one of them to find out that way is that you have to know about Google Analytics. This Google Analytics application can be accessed through the page http://google.com/analytics/.

Maybe there are many digital entrepreneurs who know about Google Analytics but not many understand about this tool from Google. Because the most difficult part is to understand Google Analytics more deeply because the menu is quite complex so it makes online business people and bloggers find it a little difficult. Therefore, let’s discuss about Google Analytics further.

Google Analytics is a free service from Google that displays visitor statistics on a website. By using Google Analytics, users of this tool can generate reports on website or blog traffic on a daily, weekly, or even monthly basis.

We can also compare the traffic on our website from time to time. To register for Google Analytics, you only need to have a Google account. So Google analytics is a must-have tool for website owners to monitor traffic that enters their website. So far, are you sure you have to have this tool? If not, here are many other features that must be known.

In addition to monitoring website traffic, this platform also provides various data about the performance of a site. Starting from where the traffic sources, popular content, visitor demographic data and others.

By knowing these data, you as a website owner will certainly find it easier to develop your business in the right direction. In addition, this tool can also search for visitor information from search engines, advertisements, email, pay per click networks, and also links in PDF documents.

If you are an advertiser on Google Adwords services, Google Analytics can be useful for analyzing the effectiveness of Google Adwords ads placed on Google. So you can find out what ads and keywords are referring the most to your website pages. That way, it will be easier for you to find keywords for your ad.

In Google Analytics there is also a conversion report. Well the conversion report here is everything you want your website visitors to do. Here we will divide into two conversions, namely macro conversion and micro conversion.

Shorten those macro conversions that have an impact on your business, such as transactions. And this micro-conversion is where the visitor doesn’t have a monetary impact but can be a phase of interaction to increase trust, for example downloading a company profile. The report that you can get from this conversion is to track the process of the transaction, how long does it take? Until through what media?

For an online business, how does performance effectiveness on the cart work? What products are often added to the cart? Google Analytics to find out all the activities that occur on our website uses tracking javascript that is inserted on the website.

So Google Analytics is highly recommended for digital entrepreneurs, especially those who use paid traffic as a way to increase revenue, not only that Google Analytics is also recommended for bloggers. With this tool you can use the information obtained from Google Analytics to get to know the characteristics of blog readers. As a result, visitors will feel more comfortable to linger because they get the best experience.

Growth Hacking and Marketing Strategies

Growth Hacking is a digital marketing technique by combining all elements from technical, data driven, programming, user experience, seo, business, psychology, design, product, research & development to make a business grow quickly & consistently. Of course, this method is not easy, it requires passion, skill and commitment as well as risk because it uses various a/b testing methods with various possible variants. All decisions, strategies based on data and experimental results.

Understanding Growth Hacking

The definition is a rapid experimental progress in the field of marketing, product development, sales and other business support to increase capabilities within the company. Growth hacking is a term that includes all marketing and promotional strategies that only focus on growth. In addition, the strategies referred to here are strategies that show results quickly with minimal expenses. The word hacking in growth hacking itself refers to shortcuts that can help get big results. Means Growth hacking or growth hacking, growth hacking is a new field and a combination of marketing, data and technology.

In growth hacking there are 5 stages consisting of acquisition, activation, retention, referral, revenue which are stages of the user lifecycle in the online world.

Acquisition – Starting from the acquisition when the user first visits the site because of hearing from blogs, media, word of mouth or possibly other channels.
Activation – If people like your site and find the benefits for them, then the seeker will register an account, sign up and even subscribe to the newsletter if there is one.
Retention – Users return to your site via email reminders and actively pay attention to your product or website features.
Referrals – Users who actively refer the products contained on the site to friends or family according to their experience.
Revenue – This is the most important phase as you start to generate profits from advertising, business development and email subscriptions.

Growth Hacking Strategy

Usually, the word strategy refers to a long-term approach to business growth, and does not change often. Meanwhile, strategy is a short-term implementation of your strategy, and can change according to new information or priorities.

Growth hacking strategies themselves are usually divided into three types:

Content Marketing i.e. Promoting your business with content, or content marketing
Product Marketing i.e. Promoting your product within the product, or product marketing
Advertising i.e. Paying for promotion, or advertising.

Example of Growth Hacking

Some well-known examples of successful Growth Hacking strategies include:

Hotmail, which adds a line to every outgoing email that encourages people to sign up for a new account
LinkedIn; Gives one-click authorization for existing connections.
YouTube; Make it easy for people to share YouTube videos on their own website by providing an embedding code.
AirBnB, which uses Craigslist to search and market to people looking for affordable accommodation.
Dropbox, which rewards existing users for inviting new ones with additional storage

What are Growth Hackers?

According to the explanation of what growth hacking means above, a growth hacker is someone who implements low-cost creative strategies to help businesses get and retain customers.

In addition, sometimes growth hacking is also called a growth marketer, but growth hackers are not just marketers.

Anyone involved in a product or service, including product managers and engineers, can be a growth hacker.

Growth hackers, also known as growth hackers, tend to be obsessive, curious, and analytical, such as:

They analyze and test to see what works.
Only focus on strategies related to business growth.
The ideal growth hacker knows how to prioritize growth, identify channels for customer acquisition, measure success, and scale growth.
They hypothesize, prioritize and test innovative growth strategies.