How Do Search Engines Work?

As we know SEO (Search Engine Optimization) is an effort to optimize a website on search engines to get the first rank in search results. The search engines also use certain algorithms to sort websites based on ranking. So we need to understand how to practice SEO by adjusting our website, so that it can be friendly with the algorithm. Therefore we need to know how “How does SEO work?”.

  1. Crawl

Crawling is a process of collecting information from all web pages that are linked to the website. So from one page to another, from one link to another. This process is the initial stage of search engine optimization work. This task is performed by software called crawlers in the Google search engine.

  1. Indexing

After that the next process is indexing. Basically the indexing process is the identification of the words and writings that make the page enter into the search engine database with certain keywords. So after the crawling process, the web crawler will save the information into the database or in the entry list: index. Therefore Crawling and Indexing are two things that cannot be separated in the SEO process on search engines.

  1. Processing

Now this processing is done after the search engine receives a request from the user, for example by typing the keyword “selling a car” in the search engine, then the search engine or search engine performs the process by comparing the keyword “selling a car” into a search query with other web pages from various sites, which have been indexed in search engine databases or search engines.

  1. Calculating Relevancy

On one page, the website must have more number of keywords entered into the search engine. For example, on the keyword or keyword “What is SEO”, the search engine will carry out the process by calculating the relevance or relevance of each website page that has been indexed for each accepted keyword.

  1. Retrieving Result

The last step is to take the most relevant results from keywords or keywords that have been processed previously. Then displayed in the list of search engine results or search engines in the browser. Now the results will be ranked and displayed sequentially, based on the most suitable or most relevant search.

Every year search engines such as Google and Yahoo often update dozens of algorithms related to relevance techniques in displaying search results. All of this is done so that the search results displayed actually display accurate and relevant results according to the keywords being searched for or inputted. Although basically the search system on the search engine / search engine is the same, but what distinguishes it is the relevance algorithm used, which ultimately causes the search engine results on Google, Yahoo, etc. to be slightly different. The algorithms on these search engines ensure that people can get the most relevant information from trusted sources.

Those are some things that can be learned about How Seo Works. You can start implementing SEO from now on because SEO is a very important tool to increase website visibility and can also get a lot of traffic if you are struggling in the business world so that it can bring in many customers or buyers who visit your website.

How Important is SEO for Your Website

Search Engine Optimization or SEO is an effort to optimize websites to get top rankings in search results. By ranking highly in search results, your potential for organic traffic increases.

Apart from generating high organic traffic, SEO will also help you get the right traffic. So you don’t just focus on high traffic, but also the right traffic according to the main purpose of your website.

To be able to get high traffic that is right on target, you need to follow the rules that have been determined by search engines, in this case Google. You need to know how SEO works, Google algorithms, and key SEO indicators. You will learn all of them in later chapters below.

Why is SEO important for websites?

Since the existence of search engines such as Google, almost everyone searches for information online through search engines. From data published by Google, websites that rank first to third get a total cumulative click of more than 50 percent. The first rank alone received more than 20 percent.

This shows how important SEO is for your website, with the help of SEO you can get thousands to tens of thousands of visitors per day. More than that, visitors from search engines are people who are hungry for information and want to buy products. If you have an online business, visitors from search engines will have the greatest conversion rates.

SEO is part of inbound marketing which is a modern marketing technique in the digital era. Inbound marketing, including SEO, is a marketing method that costs the least compared to traditional marketing techniques.

Main Goals of SEO

Whereas the main purpose of SEO, which we can see and understand from the clear understanding and definition of what SEO is on the Indonesian Wikipedia, is related to traffic, which is to focus on increasing traffic.

The main SEO goals are the following:

Increase Traffic Volume of Internet User Visits

So that as many visitors as possible come to our website by being the most clicked. As Google emphasizes that web pages that have better content and accurate SEO techniques work, will get high rankings.

Improving the Quality of Traffic for Your Prospective Consumers' Product or Service Visits

As many of these visitors as possible are visitors who are targeted according to the keywords you will choose, so that traffic / visitor traffic / visits that come really need and are looking for what you have to offer on your site. This creates quality traffic to your site.

Maintaining Both Types of Traffic Above Continuously

As you understand, with the right keyword research and a good SEO process, good search rankings are achieved, then the three main SEO goals above will be easily achieved.

What should you learn?

There are several main components in SEO, these components will consider how good your website is SEO. This section is also what determines the order of ranking in search engine search results.

Here’s what you need to learn to master SEO:

Optimizing web pages
Keyword research
Analyze the competition
Creating optimized content
Build popularity, links and reputation
Carry out audits of SEO performance