SEO is Search Engine Optimization is a way to optimize our content to appear in search results rankings of browsers. In short, the existence of SEO helps others to find our content more easily.
In addition, SEO can also be defined as the art and science of making content more attractive to browsers. This is what some well-known companies and content creators have mastered. They use SEO well and maximally so that the content they create can appear in the top rankings. So the audience no longer need to search too hard.
If we are able to use them as well as they do then this will certainly make it easier for us to reach the audience. SEO can be applied to any content that we upload to the internet. The way SEO works itself is to collect as much content as possible according to the keywords that are inputted by the user into the search field.
The content in this case is not only writing. The content in question can also be in the form of videos, images or info-graphics.
How does SEO do this? This will be studied through the five points below.
The keywords we choose are very influential in the appearance of content in search results using a browser. In addition to having to choose titles and subtitles with the ideal, the words we use must also be easy enough to find through the browser.
In addition, rich keywords can also help to optimize the appearance of content in the browser. However, we must remain specific in writing the title. In addition we are also required to use the right phrase in the title or subtitle.
We should also take advantage of the presence of tags. Using tags doesn’t mean compressing them. Tags are used to input keywords that may be related to the content but cannot be included in the title.
Apart from that all our content is at the heart of it all. Write good content with reasonable relevance.
In the use of keywords we can also take advantage of Geo Targeting. This is adding a description of the name of a place or area with a target so that local audiences can access our content.
In short Geo targeting helps us to get more audience from a region. Because what is being targeted is the value of your closeness as a content creator or your content.
2. Crawler Friendly
In English, what is meant by a crawler in this context is the artificial intelligence used by browsers to filter content that matches keywords. Therefore the content that we create must be crawler friendly.
The goal is that the content can meet the criteria of the browser crawler. The information collected by crawlers is used to rank web pages.
One way to make the content we upload crawler friendly is to minimize subfolders. In addition, if using subfolders, we must also pay attention to the keywords we use in subfolders.
3. Link Development
Link development includes popularity as well as how important the content is. The more often our content is accessed by audiences, the easier it will be for our content to appear in the main sequences in the browser.
There are several advantages if we do link development. One of them is that we are difficult to imitate.
However, the downside is that it takes a long time for the desired content to rank well in browser search results.
Furthermore, what we must also pay attention to is how we optimize the use of blogs and forums. Blogs and forums must be used wisely, so that there is no misuse of links to content.
As content creators we certainly have competitors in this case we need to pay attention to them. Paying attention is meant by observing how other content creators make their content easy to access.
We must also understand the strategies they use. The goal is that our content is not displaced by the presence of competitors’ content.
Online publication is also very important. Starting from sharing our content links to those closest to them to those who really need access to the content. This will further help our content to rank easily for audiences to see.
By publishing online, we only need to copy + paste. That is, we simply copy the desired link into the browser search field.
It’s even easier if we access it via a smartphone. We simply click on the link listed and usually we will automatically be directly connected to the desired content.
So these three ways, maybe you can apply to your content. Who knows the content you create will be useful to many people.
If you feel you can’t apply all three, just apply it gradually. Hopefully it can help for those of you who have difficulty using SEO or for those of you who are just starting to find out about SEO
If you are still having trouble, try to write in the comments column who knows I can help you.